Commended entry of the You Can Now: New Now student awards of 2019/20.
The brief was undertaken in fulfilment of a college module in Promotion, and was aimed at engaging with ‘Generation Z’ students.
The campaign I came up with was based around getting them to engage with the brand by submitting them engaging in the most boring scenario imaginable in the hopes of winning a trip away.
Honestly, I really hated this brief! It was chosen by the head of the creative team in STA as one of the winning entries, so I was really happy with myself about that – it was good to know I could do good work even if I didn’t like the content!